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DIGITAL PLATFORMS STATISTICS
Q1-Q3/2024
January-September
TOTAL DIGITAL FOOTPRINT: 178 155*
* We believe in total transparency: the figure above is approximately 30k less than actual as there is a cross-pollination of readers/followers/subscribers over these platforms
Figures are available upon request in official platform formats - Meta Business Suite and Insights ; Google SEO, Wix Analytics; issuu analytics- if required.
The digital footprint is via our web site; all social media platforms; WhatsApp group; email marketing; J-ZINE Edit; issuu, partner sites and social media accounts; affiliated Facebook and WhatsApp groups.
Afrikan nations make up 85% of the top 10 country audience
3 500
followers
59.8K
page reach
12.2K
page visits
4.7K
content interactions
4 700
postreach
53 722
paid ad impressions
40 451
paid ad reach
1 200
link clicks
Age demographics as a percentage of total:
25-34 years: 36.5%
18-24: 21.3%
35-44: 20.9%
65+: 9.3%
45-54: 8.1%
55-64: 3.9%
Most viewed times of day:
09h00-12h00
00h00-03h00
03h00-0600
18h00-21h00
21h00-00h00
Type of post with
highest reach:
links
mulit-photos
photos
others
videos
reels
stories
multimedia
live
Type of post with the
highest interactions:
photos
mulit-photos
links
videos
others
reels
stories
multimedia
live
Top 10 country views
South Africa (22%), Botswana (13%), Kenya (13%),
Zambia (9%), Sierra Leone (8%), Madagascar (5%),
Democratic Republic of the Congo (4%), Tanzania (4%),
Ghana (4%), Mozambique (3%)
Top 10 city views
Freetown, Sierra Leone (7%), Gaberone, Botswana (7%),
Nairobi, Kenya (7%), Lusaka, Zambia (5%),
Kinshasa, DRC (4%), Accra, Ghana (3%), Dar es Salaam,
Tanzania (3%), Antananarivo, Madagascar (3%),
Johannesburg, ZA (2%), Bamako, Mali (2%)
Age / gender breakdown (female:male ratio as a percentage)
55.4% women : 44.6% men
18-24 years
11.2 : 9.1
25-34 years
16.9 : 18.5
35-44 years
12.5: 8.4
45-54 years
4.8 : 3.9
55-64 years
3.2 : 1.8
65+ years
6.8 : 2.9
2402
followers
2.4K
profile visits
4.6K
reach
1.8K
content interactions
59%
response rate
engagement
90 DAY FIGURES
JULY - SEPTEMBER
(These only provided by Business Suite
for the maximum of this period)
15.2K views
975 interactions
Age demographics as a percentage of total:
35-44 years: 30%
25-34: 30%
45-54: 17.9%
55-64: 9.2%
65+: 6.5%
18-24: 6.4%
Top content
formats:
posts
stories
reels
Most viewed times of day
18h00-21h00
15h00-18h00
12h00-15h00
09h00-12h00
21h00-00h00
Content interactions
by person:
70% followers
30% non-followers
Top views by country
South Africa (5.8%), USA (7%), Egypt (3.5%),
India (3.2%), Kenya (3.1%),
Top views by city:
Cape Town, ZA (18.4%), Johannesburg, ZA (9%),
Pretoria, ZA (4%), Cairo, Egypt (3.3%), Sandton, ZA (2.9%)
Age / gender breakdown (female:male ratio as a percentage)
77.7% women : 22.3% men
18-24 years
3.5 : 2.8
25-34 years
20.8 : 9.1
35-44 years
24.5 : 5.5
45-54 years
15.7 : 2.3
55-64 years
7.4 : 1.8
65+ years
5.3 : 1.2
Carrier platform for monthly J-ZINE Edit
Impressions
16,7K
Reads
3076
Average read time
00:02:15
Clicks
140
Access
62% Mobile / 38% Desktop
Top 10 country reach
South Africa, UK, USA, UAE, India, Belgium, Ireland, Saudia Arabia, Australia, Sweden
Edit popularity by month
April, August, March, May, June,
September, July, February, January
Q1-Q3/2024 website statistics viewable HERE
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